How to be Renewed, Recharged and Reawakened

All of my life I used to think soap was soap and shampoo was shampoo. How wrong I have been. Had I read the labels on some of the shampoos and shower gels on the market I would probably have had magnificent movie star hair and the complexion of a god.

One shampoo is sold as Highlight Activating Moisturizing Shampoo with Light Enhancer. It maintains on the label that it will renew silky texture, recharge parched highlights and reawaken sparkling shine. Can you believe it – renewing, recharging and reawakening all in one shampoo?

After shampooing it might be wise to follow up with Naturalizing Conditioner with Light Enhancer. The container claims that the conditioner will banish distressed hair texture, brighten shimmering highlights and bestow glorious shine. How exciting to know that it will banish, brighten and bestow! Alliteration of benefits seems to be an advertising essential.

But wait, you are not yet finished! You may still apply a dab of Luminous Color Glaze shine gloss, which will intensify glossy shine and dramatically smooth texture. And finally, you might wish to use Color Thrive with Fade Lock Technology, “an exciting new system that helps block your hair color from fading, prolonging the life of your hair color.” I didn’t know there were so many things you could do to your hair!

After applying all of the hair treatments it is time to finish your shower. One product advertises itself as Warm Amber Shower Gel – a precious, aromatic and festive soap-free cleanser with moisturizing Community Trade organization organic honey. The manufacturer claims that it is “Made with Passion” and explains it as follows: “Some scents go back years. With aromatic amber, make that hundreds of years. We’ve blended precious amber extract with notes of orange blossom, ginger, sandalwood and myrrh, to create a fragrance that’s festively exotic, spicy and utterly decadent.”

I guess it goes without saying that my years of just reaching for a bar of Zest and a bottle of Head and Shoulders will just not cut it anymore! But we live and learn – don’t we? Good grief!